Photobooks for Businesses

When people think Photobooks, they think of baby pictures, family vacations and birthdays and weddings. What many people don’t think of is how Photobooks can be a great tool for businesses.

Now, they might not be a great fit for some, but it is perfect for many. Here are a few examples to think about.

Bakers: Think wedding\birthday cakes. You make an awesome, beautiful cake that really shows off your talent. Then (after the artistry of it is appreciated) it is sliced up, dished out and gobbled up. Now, if you were to take a photo of that cake and many of the other ones you were so proud of and put them in a Photobook, you have a cake portfolio to show future potential clients. Sure, you could just print the photos out, but in a book, it feels classier, more professional and more interesting.

Lawn Care and Landscaping: You go to a trade show and tell people about what you do and how much your customers love the work you did to their yards. Unfortunately, you can’t pack up a nice showcase yard and bring it to your booth. Next best thing? A Photobook. Take pictures of your best work and put it in a book. Put that on your table and people want to look at it. Maybe even make a bunch of them and give them to really good prospects.

Real Estate: Ever gone to an open house and while it is clean and and organized, it feels almost lifeless or too proper? Well, why not make a Photobook with the people selling it and get some shots of it being lived in. Give the house life.

These are just a few of the examples I have, but there are so many businesses that could benefit from showing off their products and work in a Photobook. Can you think of any ways they could work for your own business or another?

Some Great Photobook Ideas

I’ve shared some of my ideas for books on our Get Inspired page and here in the blog. Being a big fan of Photobooks, I am always checking around the net looking for other great ideas. One blog I found was The Daily Buzz, by Simone and she had a great article about some ideas for Photobooks. Some would work on our site, some won’t, but I find them inspiring all the same. It seems they even did a very similar Alphabet book I made for my son.

Check it out: http://www.thedailybuzz.com.au/2012/06/15-creative-photobook-ideas_digital-scrapbook_photo-book/

Common Mistakes We Find in Photobooks

As we see Photobooks come in, we are always checking through them for any defects or production issues before we send them out. We want you to get the best Photobook possible. While doing that, we sometimes notice layout problems or mistakes in a few.

I figured a great post would be to let everyone know what these mistakes are and some suggestions for fixing or preventing them. There are 3 common ones I’d like to share.

 

1. Putting a face or important image right in the gutter area.

As you see here, sometimes a layout will call for an image to spread from one page to another. This puts an image into the gutter where the book is bound together. In the example below, you can see the face is going right down the middle and you might loose some of it when the book is put together.

This is not what you want…

 

To fix this, try using an image that doesn’t have a face or important right in the middle. The images still look great going from one page to another, but by using an image that has the subject off to the side, it will turn out much better.

There. That’s better.

 

2. Having text or logo in the gutter area.

Much like the problem above, having text or a logo in the gutter is not a good idea. It is ever worse than having an image there because the words just won’t read properly. Loosing a bit affects the text a lot.

This will read “Baly’s firt Chrismas 200″ after being bound. Not what we want.

Now, unlike above, we can’t just swap another image in there. The best option is to just avoid the issue entirely. Move the layout around so you never have text running through the middle like that.

Layout is different, but the problem is gone.

 

3. Images and text too close to the edge.

This is really common. When a book or design is trimmed down after printing, we cut away what is called the “bleed” area. This is an extra 1/8″ area around the design where the artwork and colour continues past the final dimensions of the book. Objects right against the edge of the design fall into this “bleed” area.

The top of this type might be cut off in the finished product. Notice the warning.

To fix this, simply leave a gap between anything important that you don’t want cut off and the edge of the design.

Ha! Take that “bleed” area. No text getting cut off now!

 

Hopefully these tips help you when you create your books. As long as you keep an eye out fro these common mistakes, you can be sure your book will look great!

 

Wedding Thank You’s

Have you newlyweds made your thank you cards yet?

If not, why not use those great photos you have and make something really personal? We have some great templates you can use, or just make one from scratch. Here is a little preview of the wedding type cards and invites you can make for yourself online. These are completely customizable and the ready to go templates can be used as a starting point if you like.

                       

 

 

 

 

 

 

Here is a crafty idea I found almost 4 years ago when I made thank you cards for my own wedding. When you take two thumb prints and press them onto paper the right way, it makes a heart. Leave some space on the back of the card and add these hearts before sending them out. Maybe put your names below the space and make it almost like your wedding “logo”.  Maybe this is something you might like to use yourself, but regardless, always remember that you can add your extra embellishments even after the cards have been printed. Do you have any cool “extras” you’ve came up with or want to share?

 

 

Desinger Tips: Fake Your Way to a Blank Canvas

A blank canvas can be used with the Photobooks. It basically allows you to create a book from scratch with nothing else on the page. As it stands right now, you can’t do that as a “theme” with the other products yet. We are working on adding blank templates to each product, but we are not there at the moment.

So, to get a blank canvas, you will need Fake Your Way as the post title says. Remember, this is all photo products except Photobooks.

1. The first step is to choose your item. Whichever photo product you want to work with.

2. Choose any “theme”.

3. Once you get to step 3, click the customize button.

4. Select each object on the design and click delete. This will clear everything off of your canvas.

Once all the objects are gone,you have your blank canvas. From here, you are free to do whatever you want! Sorry there isn’t an easier way yet, but this is the temporary work around for those of you who don’t want to use a pre-designed theme for your project.

 

Hope this helps!

Designer Tips: Opacity and Brightness

A really cool effect you can use in your designs is changing the opacity or brightness of an object. It works great for faded backgrounds, or if you are using a photo to show a memory. It adds a softness to the image or object or fades it out enough so you can write on top of it (think Guest Books or Greeting Cards).

To change this setting, first make sure you have clicked the “customize” button or are in “designer” mode. Then, just click on an object and find the opacity (brightness for background images) option. Slide your mouse left or right and see what kind of effect works for you.

 

The word of this setting changes based on the type of object you select. Background images say Brightness, as there is nothing behind them to show through. Opacity is the option when selecting any other object since objects below it can be seen through it.

It’s a neat tool that can add a really nice effect. You can also do this with text blocks. This is a great trick to use when you want text on an image that it is tough to read. Add a coloured box behind the text with a low opacity. It gives you just enough of a base to make text readable but also lets the image behind it show through.